Thursday, 11 June 2009

Purple Ronnie

Today, Real Madrid had an £80m offer for Cristiano Ronaldo accepted by Manchester United. United fans seem to have accepted this with equanimity and, after a couple of Summers of feverish speculation, I think we are all rather pleased it is over with.

Most of the bemusement seems to have come from the fact that, in the middle of a global recession, and a week after spending £56m on Kack, Real Madrid appear to have found this much loose change behind the cushions of the settee. Although they have a reputation of being the government’s football club, well-earned during the Franco era, and quietly maintained in more recent years, there is no scenario where £136m is easy to find.

Real make more money than Manchester United from their global television rights – whereas the Premiership negotiate collectively and give Portsmouth the same money as Chelsea, Real can negotiate their own terms and leave Getafe and Oviedo to fight for table scraps. The Spanish club also rest easy in the knowledge that any bank would balk at the prospect of foreclosing on a Real Madrid loan – putting the King’s club out of business would be their final act as a going concern.

Footballing finance is in the news over here too – Sports Minister Gerry Sutcliffe has recently written to the Premier League expressing concerns about the financial sustainability of the game. The correct answer to this, of course, is, "Gerry who?" The idea of the Government questioning anyone over their fiscal affairs is like King Herod launching a campaign for more women to breast feed their children.

It will certainly be interesting to see how much of that fee Alex Ferguson is allowed to spend. Manchester United’s owners are £500m in debt, and their American bankers will have no compunction in closing the club down as soon as they start missing payments.

But, back to Real, and specifically, how are they going to recoup their £80m? They will sell a hell of a lot of shirts in the Far East, but there’s still a huge Ronnie-revenue gap. Here are my top five ideas for bridging that gap in the club shop.

1.“Broken Ronnie Weebles.” Based on the popular child’s toy, these weebles, emblazoned with the spotty face of Real’s new star, will wobble and ALWAYS fall down.

2.“Cristiano’s Plasma Hair Gel.” For that Just Been Born look.

3.A branded range of Clearasil with a big picture of Don Ronaldo on the side. Slogan: “Because he’s a spotty twat. Just like you.”

4.“Rocket Ronnies.” A series of fireworks which leave people open-mouthed in wonder at their pyrotechnic beauty. But cost a fortune, and smell odd.

5.A series of “Where’s Ronnie?” books. Based on the popular “Where’s Wally?” books, but rather than searching for a bobble-hatted speccy goon in a busy cityscape, these books will be a series of still photographs taken at recent Champions’ League knockout games and Portugal international matches. The challenge will be to find the winger who has, as is his custom, gone missing.

* Thanks to everyone for their contributions on Facebook today, especially to Wilkes, Lucy, Dobbie and Brear.

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